A series of planned steps that a salesperson takes to move a potential customer through their sales process. Steps typically consist of emails (auto & manual), phone calls, LinkedIn outreach, and other tasks.

A phone call or meeting in which the salesperson has some prior connection to the potential customer.

A sales call is a phone conversation or meeting (often times prearranged) during which a salesperson tries to convince a potential customer to buy a product or service.

A cold email is an email sent to a potential customer who has not expressed interest in the product or service.