Cold email

What is a Cold Email?

A "cold email" is a sales technique in which a salesperson contacts a potential customer who has not previously expressed any interest in the product or service being offered, through email. Cold emails are similar to cold calls in that they are used to generate new leads and find potential customers who may not be aware of the company or its products. Cold emails are often seen as a way for salespeople to reach a large number of potential customers at once, as they can be sent to a list of email addresses with a single message. Cold emails can be more effective than cold calls because they allow the salesperson to include more information about the product or service being offered and can be sent at a time that is convenient for the recipient. However, cold emails can also be more difficult to get noticed, as they may be deleted or ignored by the recipient if they are not interested.

One of the struggles with sending cold emails is you have the ability to send hundreds at a time. Some prospects will reply most won't, so now you need to continue the conversation with prospects who did reply, follow up with the ones who didn't, and reach out to new prospects. If you're like most salespeople, this process can be difficult to manage which is why Symbo exists! Schedule a demo to see how it can make your life easier.