The idea that the longer a deal takes, the less likely it is to close.
The phrase suggests that delays or prolonged periods of inaction can be detrimental to the chances of making a sale, as they can lead to lost interest, distraction, or changes in circumstances that make the deal less attractive or feasible.
The phrase "time kills all deals" is often used as a reminder to sales professionals to keep the sales process moving forward and to avoid delays or distractions that could hinder the chances of closing a deal. It is also sometimes used to encourage sales professionals to be proactive and take decisive action in order to maximize the chances of making a sale.
Overall, the phrase "time kills all deals" is a reminder that in sales, time is often of the essence, and that taking prompt and decisive action can be critical to the success of a sales effort. By keeping the sales process moving forward and avoiding delays or distractions, sales professionals can increase their chances of making a successful sale.