The Challenge
Oppify is an outbound sales and go-to-market agency. Their US-based BDRs open and their clients close. Meetings set are the deliverable and live conversations (“pitches”) are what get them there. Every month they report both numbers back to their client partners.
On their previous dialer, the process worked against that goal. “Reps would select powerlists with odd naming conventions,” the Oppify team explains. “There was very little sequence or cadence about the way Kixie worked. It was basically select what list you wanted to call and fire away hoping for the best.” There was no structured way to prioritize the right prospects or circle back to the ones who had said no without a clear reason.
The daily workflow added friction. As Lance Goldman, Co-Founder, recalls: “We used to have our BDRs call themselves before every dial session in Kixie and many times the numbers were marked as spam.” That check ate into time reps could have spent dialing.
The Solution
Oppify switched to Symbo in January 2025. Clean numbers mattered first. Local presence is table stakes in outbound, but a local number flagged as spam never rings through. Symbo pairs LocalEdge local presence numbers with CallerGuardian, which monitors every number in the pool for spam flags and carrier reputation in real time. Reps always dial from numbers that connect. “A huge reason why we switched to Symbo is because we felt extremely confident in how they manage their phone number pool,” Goldman notes. Oppify kept running their old spam check at first. They “never had an issue with any spam numbers” and “were able to remove the spam checking process completely.”
The structure came next. Oppify rebuilt outreach around structured sequences, deliberate action flows that schedule calls, follow-ups and re-engagement by lifecycle stage. Dialing is built in as one step of the flow. “We are able to focus our efforts more easily to different lifecycle stage prospects,” the team says. “Specific follow-ups have been made easier, proactively re-engaging prospects that in the past told us no without clarity as to why.”
Symbo’s HubSpot sync runs both ways. “Anything that our reps need to log in HubSpot they can do directly in Symbo. There is no need for them to ever leave Symbo,” says Goldman. The data in their CRM of record stays accurate for partner reporting.
The Results
Oppify measured both platforms on the same client data pool:
| Same client lists | With Symbo |
|---|---|
| Live conversations per dial | 1.8x more |
| Meeting rate per dial | 75% higher |
| Dials required per meeting | 43% fewer |
| Conversation to meeting conversion | Unchanged (rep skill) |
Sample size: 29,190 dials on Kixie and 103,303 dials on Symbo.
One number stayed flat. Converting a live conversation into a meeting was essentially identical on both platforms. Symbo didn’t change how well Oppify’s reps sell. It put more of the right prospects on the line and the same skill closed more of them.
“We have seen a significant increase in meetings since signing up with Symbo,” says Goldman. The lift has held. The team describes “a dramatic uptick from February onward.” One partner running six BDRs reached “nearly 700 pitches” in a single month. Goldman puts it simply: “I suggest them to everyone and anyone that will listen.”
Weighing a switch yourself? See how Symbo compares as a Kixie alternative.
